How a Branded Domain Gives You Competitive Leverage
What is a domain?
A domain is an internet address of a website. It directs and allows you to access the IP address of a particular website. An IP address is a string of 15 numerical characters used to identify a network on the internet. For example, the IP address of Google is 126.96.36.199. It is difficult to remember the IP address of each website without a domain.
For example, the domain name of CloudFiles is ‘cloudfiles.io.’ The domain name is often confused with URL. URL is a complete address of a webpage on a website, whereas a domain is a human-friendly form of an IP address. The domain is a subpart of the URL.
Typing a domain name in the search bar takes you to the particular website you are searching for. Hence, the domain is a simple, user-friendly text alternative to a website’s IP address that allows you to access the website.
How does domain reflect a brand?
A domain is a web replica of your brand. It distinguishes your customers' perception of your brand against your competitors and sets a tone for your web presence.
A brand domain decides whether you create a successful web presence or get lost in the crowded web market. It improves your brand recognition and credibility. It eases the search process for your customers and encourages them to engage with your brand more.
The right domain sets your brand apart. Do you remember Google and Twitter, when they were google.standford.edu and twttr.com? There is a reason no one remembers them. They were not clear, memorable, catchy, concise, easy, user-friendly, and reflecting the brand.
SEO is a critical web aspect that enhances your web discoverability. Hence, choosing a brand-reflective, SEO-friendly, and user-friendly is essential to boost your website’s ranking.
When should you change your domain name?
Risks associated with changing your domain name
Change the domain of your links for better brand outreach with Cloudfiles.io
Each day you lose many business opportunities by getting lost within a swarm of competitor emails. Building an authoritative domain can help you exemplify your brand for better brand outreach. CloudFiles assists you in changing the domains of your links and emails for targeted marketing and boosting your sales. It is easy and quick. Try it today for free.