5 Cool Tricks Social Media Marketers Use to Improve Engagement
The social network user base has grown at a 115.59% pace from 2.078 billion active users in 2015 to 4.480 billion in 2021. With unprecedented growth rates and substantial opportunities for business growth, there is no doubt businesses are not holding back to hop on the social bandwagon.
Hence, social media offers an opportunity for businesses to tap into almost half of the global population. And, it is clearly evident why 90% of the marketers are happy with their social network results. However, driving business results through social media marketing is not as simple as creating a profile.
Yet clever marketers leverage the power of these social media channels to scale rapidly despite the stiff competition. Non-strategic and imprudent marketing strategies are not advised. But, marketers usually employ some common tricks in their marketing plans to derive maximum results from their social media marketing.
Successful social media marketing tactics
Business model vs. social media marketing strategy
When setting up your social media marketing strategy, you must understand that not all businesses have the exact needs. Whether you're a B2C or B2B business will make a massive difference in approaching social media marketing.
In general, B2B businesses are looking to create content that demonstrates their expertise and establishes them as thought leaders in their industry. On the other hand, B2C businesses want to connect with customers on a more personal level, providing entertaining or useful content.
Social media marketing isn't a cinch. However, with the growing competition and dynamic marketing landscape, only a strategic and empathetic approach and staying ahead of the curve can help you tackle this daunting task.
Social media marketing is different for every business model, so it's essential to take enough time to figure out what works best for you. Whether you're focused on customer service or sales, the tips above will help you maximize the potential of your social media marketing efforts for success. After all, if you don't use social media effectively, your competitors will—and they'll win.